21+ hour, 31+ min ago  (219+ words) Email marketers can easily run into trouble with their acquisition campaigns. For one thing, they can annoy prospects, especially if they keep sending messages. Worse, they can drive bounces and end up in spam folders. " RocketReach has launched an AI…...

5+ day, 20+ hour ago  (427+ words) A few B2B marketers may feel that privacy issues don't concern them. But they are wrong: Rebuilding a B2B email list can be dangerous for a brand, judging by a recent column by copywriter Joe Cunningham in Martech. "Just because contacts are…...

1+ mon, 20+ hour ago  (190+ words) Email marketers can be slowed down by creative and compliance risks that require a manual workaround." In response, Validity has launched an AI-driven platform called Engage that it says can help brands predict outcomes.. The product was scheduled to debut…...

5+ mon, 1+ week ago  (277+ words) People multitasking at work are less likely to detect phishing, according to a new study from Binghamton University, State University of New York." That is not totally surprising " workers can easily be distracted when overloaded with information. " "When working with…...

1+ mon, 2+ week ago  (246+ words) Few marketers are ready for Gmail's recent AI inbox overhaul. Why would they be? This isn't all bad. Phelan predicts that inbox providers will use AI "to drive drastic changes, to reduce the noise in their users' inboxes, to make…...

2+ mon, 2+ day ago  (274+ words) There was a time when direct mail" no matter how welcome"was referred to as "junk mail." In that same way, cold email is often called "spam," even when it is legitimate. "It's commonly accepted that cold outreach should be…...

2+ mon, 1+ week ago  (239+ words) Google is not done adding improvements to Gmail." For one thing, the search firm is extending its AI Overviews feature -- which provides summaries in response to queries -- to Gmail, which has 3 billion users. Then there us AI Inbox, which facilitates…...

2+ mon, 1+ week ago  (293+ words) Many people can spot scam emails with their bad grammar and spelling. But how many can identify messages written by artificial intelligence?" People should learn how because more than 6.7 billion AI-generated emails are now being sent every day, according to…...

2+ mon, 2+ week ago  (212+ words) Gmail users have been given a holiday gift by Google in the form of a new AI feature. CC, introduced last week, is an AI productivity agent that connects a person's Gmail, Google Calendar, Google Drive and the wider web,…...

2+ mon, 2+ week ago  (229+ words) Email marketers face a potential new headache heading into 2026: Google is allowing Gmail users to change their email addresses without losing data. People can now dump embarrassing addresses that they might have created as teenagers or when changing their names....